A full URL and content audit
Every page on the current site or platform reviewed before the redesign starts, so nothing valuable gets lost.
A restaurant website redesign should keep the search rankings and traffic your current site already earns, not reset them to zero on launch day. That means preserving working URLs wherever possible and setting up proper redirects everywhere they change, whether you're moving off an outdated site or replacing a presence that's currently just a page on a delivery app.
What it costs
When a redesign changes page addresses without redirecting the old ones, search engines see a wall of broken links and any ranking or trust the old pages had built up evaporates, sometimes for months. We map your current site's URLs against the new structure before launch and set up 301 redirects for anything that changes, so a search engine, and a guest with an old bookmark, lands on the right new page instead of a dead end.
Plenty of restaurants currently exist online only as a listing on a delivery app or a basic one-page site thrown up years ago, neither of which you actually own or control. A redesign in that situation isn't really a migration of old pages, it's building a real, owned website for the first time, one with your own domain, your own menu content and your own reservation path, instead of renting visibility from a platform that can change its terms or fees whenever it wants.
Before a redesign goes live, we review what's currently ranking, which pages get search traffic, which get linked to from elsewhere, and what content, even outdated content, is actually working. That review shapes what carries over into the new site rather than starting from a blank page and hoping nothing important gets lost in the process.
A redesign shouldn't mean your restaurant has no live website for two weeks while the new one gets built. We build the new site fully, review it with you, and switch it live in one clean cutover with redirects already in place, so there's no gap where guests hit a broken page or an outdated one at the same time the new site is being finished.
A redesign typically means a faster site, mobile-first layouts, current photography and a working reservation path, real improvements over whatever came before. What we keep deliberately is anything already earning search traffic: working URLs where possible, content that's ranking even if it needs a refresh, and your existing Google Business Profile connections, so the redesign is additive rather than a reset.
Every page on the current site or platform reviewed before the redesign starts, so nothing valuable gets lost.
Search engines and old bookmarks land on the correct new page instead of a broken link.
A real, owned website with your own domain, menu and reservation path, if that is your starting point.
The new site launches in one switch with redirects already active, no dead period in between.
Current photos and a mobile-first layout, built on the same foundation as any new build.
Rankings and traffic the old site already earned are protected through the migration, not reset.
Not if it is handled correctly: we map your existing URLs, set up redirects for anything that changes, and audit what is already ranking before the redesign starts, which is exactly what prevents the traffic drop that badly handled redesigns cause.
It's really a first real website in that case, one you own outright with your own domain, menu content and reservation path, rather than renting visibility from a platform. The process still starts with reviewing whatever content currently exists so nothing useful gets thrown away.
We build and review the new site fully before it goes live, then switch it over in one clean cutover with redirects already in place, so there's no dead period where guests hit a broken or missing page.
Pricing follows the same plans as a new build, starting at $117 a month with a $647 one-time build fee invoiced after launch; there is no separate redesign surcharge on top of the standard plan pricing.
We keep it connected and aligned with the new site’s hours, menu and details rather than disconnecting it, since that profile is often carrying real search visibility of its own.
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@eaterywebstudio.com and a person replies within one working day.
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